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The growing Hispanic population represents a strong business opportunity for health care providers in the Tampa Bay area, especially with the advent of the Affordable Care Act.
Reaching this economically significant group, however, presents a challenge for health care companies.
“The ACA will further compel insurers and providers to understand the Hispanic market as a business imperative,” said Wilson Camelo, co-owner at Orlando-based Bauza Associates. “The key is to start building those…