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State health insurance marketplace to go live soon

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Rose Naff, CEO of Florida Health Choices, intends to launch the Florida Health Insurance Marketplace within days and possibly this week. In a conference call Monday, Naff said the centralized Web portal will allow businesses and individuals to shop and compare prices on a variety of options. The portal - www.FloridaHealthChoices.net - initially will have discounted medical plans and then add limited benefit plans and prepaid health clinics. Two vendors have contracted with the state to provide…

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